Tuesday, March 4, 2014

How To Become A Smarter Consumer And Save

Stanford University marketing professor Itamar Simonson has studied consumer behavior for years and, until recently, considered most consumers “irrational,” making “inconsistent or incoherent” decisions, which were often “unambiguously the inferior choice.”
Now, Simonson — co-author...
How To Become A Smarter Consumer And Save

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