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Sony has recruited the UK’s ovine population to assist with its latest marketing initiative.
The tech giant has reportedly outfitted five Yorkshire sheep with HD wearable action cameras — or “sheepcams†— so they can film the hordes of cyclists as they pedal through Harrogate...
5 Sheep Are Getting Wearable Sony Cameras to Film the Tour de France
Thursday, July 3, 2014
5 Sheep Are Getting Wearable Sony Cameras to Film the Tour de France
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