What more could a brand want but be synonymous with its generic category? Who would not want to be a Colgate (Colgate-Palmolive) in the toothpaste space, a Band-aid (Johnson Johnson) in bandages or a Google in online search engines? Till a few years ago, one could have piped in, “Or, a...
Reach and service to help Xerox re-invent India biz
Sunday, June 16, 2013
Reach and service to help Xerox re-invent India biz
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